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Effect on Retail Sales Post Walmart Shooting

Picture
By America Alvillar

The nature of a major large-scale event like the Walmart shooting in El Paso has an after math with many implications. Among those implications is the question of how retail sales will be affected across the Paso del Norte region. The incident has sparked concerns about the risks of decline on major retail stores and their sales.
The Fountains at Farah and The Outlet Shoppers have been experiencing reduced customer traffic as a result of the shooting. Places like Dave and Buster’s Entertainment and Taco Bell Restaurant have been reporting that active-shooter incidents are a risk factor for their financial statements. People from Cuidad Juarez, Chihuahua that have incentives to cross the border to El Paso have also been effected. “It is [the shooting] probably going to affect the willingness of people to cross the river from Ciudad Juarez into El Paso”, said Tom Fullerton, an expert in economics at the University of Texas at El Paso. According to Fullerton, at any given year, about 8% to 14% of total retail sales come from residents in Northern Mexico. Now, shoppers from Mexico will probably stay in Mexico to purchase their goods, while citizens in the U.S. who are not affected by the shooting will most likely go back to shopping at their regular retail stores.
​
How can we estimate the cost the shooting will have in retail sales?
Fullerton used historical data to come up with a predicted number. “Several years back, unfortunately, Cd. Juarez was going through a period of heightened narcotics-related violence and narcotics-related homicides”, said Fullerton and "for every additional two homicides, there was a loss of about $1 million in retail activity”. 22 homicides equal $11 million.
As the situation was not complicated enough for retailers, the value of the peso against the U.S dollar continues to weaken, and the entry lines from all borders are reported to have longer waiting periods. However, this seems to be a temporary customer traffic pattern. Fullerton added that by the year 2020, the after-math effect should subside. Hopefully, retailers experience stronger sales for the holidays.
El Paso will continue to attract new business and national chains in the long run. There are plans of opening another Albertsons, Cinemark Movie Theatre and a shopping center in the East El Paso area, along with other expansionary projects. With these expansions, the border area will progressively bounce back to it's normal retail sales rate. This reinforces how strong El Paso really is.

We are El Paso Strong!


Regional Identity Fall 2019
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  Border Proud
  • Home Page
  • What is Border Proud?
  • Regional Identity Spring 2021
    • What Vaccines Could Mean for Air Travel
    • Let’s Talk About Inflation during the COVID-19 Pandemic
    • Regional Organization Collaborates with Border Proud Students
  • Regional Identity Fall 2020
    • Voter Behavior During COVID-19
    • The Economic Impact of Restricted Borders in the U.S.
    • Rising Cost of Healthcare due to COVID-19
    • COVID: Consumer Behavior and Its Consequences
    • COVID-19 and Its Effect on the Gender Pay Gap
    • Amazon in the Borderplex Tristate 2021
    • Navigating the Election During COVID-19
  • Regional Identity Collection
    • RI - Fall 2019 >
      • Nobel Laureates Use Economics to Study Global Poverty Crisis
      • Acquisition of El Paso Electric
      • Effect on Retail Sales Post Walmart Shooting
      • Sun Country Montessori: Serving El Paso’s Children
      • Downtown El Paso: Construction Underway!
    • RI- Spring 2019 >
      • Starting a Company in 3 Days
    • RI - Spring 2017 >
      • The Cannabis Market in El Paso
      • A Gateway Opportunity: The Housing Authority
    • RI - Fall 2016 >
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      • Go 10
      • The Reynolds Home
    • RI - April 2016 >
      • Argentina Anew
      • Dave & Buster's
      • The Economics of Coffee Shops
      • What a Hotel can do for a Community
      • Peso Devaluation
    • RI - February 2016 >
      • Bear Market: OIL
      • Carlos Bakery
      • Hispanic Enrollment Increases
      • Kopi Coffee
      • Toll Lanes
    • RI - Fall 2015 >
      • Blake’s Lotaburger
      • Creating a Successful Business
      • Man with a Vision
      • Mount Cristo Rey
      • The Missing 43
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  • What is Border Proud?
  • Regional Identity Spring 2021
    • What Vaccines Could Mean for Air Travel
    • Let’s Talk About Inflation during the COVID-19 Pandemic
    • Regional Organization Collaborates with Border Proud Students
  • Regional Identity Fall 2020
    • Voter Behavior During COVID-19
    • The Economic Impact of Restricted Borders in the U.S.
    • Rising Cost of Healthcare due to COVID-19
    • COVID: Consumer Behavior and Its Consequences
    • COVID-19 and Its Effect on the Gender Pay Gap
    • Amazon in the Borderplex Tristate 2021
    • Navigating the Election During COVID-19
  • Regional Identity Collection
    • RI - Fall 2019 >
      • Nobel Laureates Use Economics to Study Global Poverty Crisis
      • Acquisition of El Paso Electric
      • Effect on Retail Sales Post Walmart Shooting
      • Sun Country Montessori: Serving El Paso’s Children
      • Downtown El Paso: Construction Underway!
    • RI- Spring 2019 >
      • Starting a Company in 3 Days
    • RI - Spring 2017 >
      • The Cannabis Market in El Paso
      • A Gateway Opportunity: The Housing Authority
    • RI - Fall 2016 >
      • Border Crossing Visionary Meeting
      • Casas por Cristo
      • Go 10
      • The Reynolds Home
    • RI - April 2016 >
      • Argentina Anew
      • Dave & Buster's
      • The Economics of Coffee Shops
      • What a Hotel can do for a Community
      • Peso Devaluation
    • RI - February 2016 >
      • Bear Market: OIL
      • Carlos Bakery
      • Hispanic Enrollment Increases
      • Kopi Coffee
      • Toll Lanes
    • RI - Fall 2015 >
      • Blake’s Lotaburger
      • Creating a Successful Business
      • Man with a Vision
      • Mount Cristo Rey
      • The Missing 43
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