The Border Proud Campaign

To whom it may concern:
One of America's best kept secrets are communities along the international borders. Border communities hold untapped potential that can only be unraveled through entrepreneurship, investments, and the pursuit of aspirations. In an effort to promote the positive image of border communities like El Paso, Texas, to emphasize the opportunities they yield, and to give the youth social self-confidence to their locale, the students at UTEP's Regional Economic Development Association (REDA) is launching the BorderProud campaign. The BorderProud campaign aims to epitomize locally driven accomplishments and progress without the unwarranted influences of national rhetoric.
To promote the BorderProud campaign, REDA is redirecting the purpose of current activities and sponsoring new activities into the BorderProud series. These activities include:
  • Three Day Start Up
  • Real Estate Competition
  • Regional Identity Magazine
  • #BorderProud social media promotion
  • Campus Art Show to encourage students to participate in the political process
The success of this campaign and reshaping the image Americans have on border communities depends on the leadership of not only business and political figures but lies in the participation of individual community members as a whole.
With that being said, what makes you BorderProud?
High Regards,
The Regional Economic Development Association
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